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Concise Encyclopedia of Professional Services Marketing

Kenneth E. Clow
Hardback Book  |  Business Leadership & Management  |  09 Dec 2008
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Concise Encyclopedia of Professional Services Marketing/Product Detail/Business Leadership & Management
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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.

Title: Concise Encyclopedia of Professional Services Marketing

Format: Hardback Book

Release Date: 09 Dec 2008

Author: Kenneth E. Clow

Sku: 3366376

Catalogue No: 9780789036902

Category: Business Leadership & Management

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