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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Ideal for readers interested in business leadership & management.
Title: New Product Forecasting
Format: Paperback Book
Release Date: 15 Jul 2006
Author: Kenneth B. Kahn
Sku: 3366374
Catalogue No: 9780765616104
Category: Business Leadership & Management
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