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New Product Forecasting

Kenneth B. Kahn
Hardback Book  |  Business Leadership & Management  |  15 Jul 2006
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Description Details
New Product Forecasting/Product Detail/Business Leadership & Management
$352.79  was $440.99

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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

Title: New Product Forecasting

Format: Hardback Book

Release Date: 15 Jul 2006

Author: Kenneth B. Kahn

Sku: 3366373

Catalogue No: 9780765616098

Category: Business Leadership & Management


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