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Nation Branding

Keith Dinnie
Hardback Book  |  Business Leadership & Management  |  12 Apr 2022
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Nation Branding/Product Detail/Business Leadership & Management
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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

Title: Nation Branding

Format: Hardback Book

Release Date: 12 Apr 2022

Author: Keith Dinnie

Sku: 3366329

Catalogue No: 9780367569884

Category: Business Leadership & Management

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