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Global Marketing

Kate Gillespie
Paperback Book  |  Business Leadership & Management  |  30 Sep 2021
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Global Marketing/Product Detail/Business Leadership & Management
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Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

Title: Global Marketing

Format: Paperback Book

Release Date: 30 Sep 2021

Author: Kate Gillespie

Sku: 3366239

Catalogue No: 9780367694128

Category: Business Leadership & Management

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