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In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics.
Ideal for readers interested in business leadership & management.
Title: Marketing Research with IBM SPSS Statistics
Format: Paperback Book
Release Date: 20 Jul 2016
Author: Karine Charry
Sku: 3366195
Catalogue No: 9781472477453
Category: Business Leadership & Management
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