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Strategic Marketing Planning

Karel Jan Alsem
Paperback Book  |  Business Leadership & Management  |  01 Nov 2023
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Strategic Marketing Planning/Product Detail/Business Leadership & Management
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Title: Strategic Marketing Planning

Format: Paperback Book

Release Date: 01 Nov 2023

Author: Karel Jan Alsem

Sku: 3366158

Catalogue No: 9781032463834

Category: Business Leadership & Management


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