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This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.
Ideal for readers interested in business leadership & management.
Title: Behavioural Research for Marketing
Format: Paperback Book
Release Date: 04 Jul 2022
Author: Julian Adams
Sku: 3366095
Catalogue No: 9780367771331
Category: Business Leadership & Management
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