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Social Media and Public Relations

Judy Motion
Hardback Book  |  Business Leadership & Management  |  17 Nov 2015
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Social Media and Public Relations/Product Detail/Business Leadership & Management
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The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. This book will be of interest to students, researchers and practitioners in Public relations, Media and Communications.

Title: Social Media and Public Relations

Format: Hardback Book

Release Date: 17 Nov 2015

Author: Judy Motion

Sku: 3366080

Catalogue No: 9780415856263

Category: Business Leadership & Management

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