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This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
Ideal for readers interested in business leadership & management.
Title: The Dynamics of Influencer Marketing
Format: Hardback Book
Release Date: 08 Aug 2022
Author: Jose M. Alvarez-Monzoncillo
Sku: 3366005
Catalogue No: 9780367678906
Category: Business Leadership & Management
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