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Strategic Analysis

Jonathan Gander
Paperback Book  |  Business Leadership & Management  |  31 Jan 2017
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Strategic Analysis/Product Detail/Business Leadership & Management
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This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.

Title: Strategic Analysis

Format: Paperback Book

Release Date: 31 Jan 2017

Author: Jonathan Gander

Sku: 3365937

Catalogue No: 9781138185272

Category: Business Leadership & Management

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