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Marketing for the Developing Company (RLE Marketing)

John Winkler
Paperback Book  |  Business Leadership & Management  |  21 Dec 2015
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Marketing for the Developing Company (RLE Marketing)/Product Detail/Business Leadership & Management
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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Title: Marketing for the Developing Company (RLE Marketing)

Format: Paperback Book

Release Date: 21 Dec 2015

Author: John Winkler

Sku: 3365898

Catalogue No: 9781138980457

Category: Business Leadership & Management

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