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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
Ideal for readers interested in business leadership & management.
Title: Persuasion in Advertising
Format: Paperback Book
Release Date: 20 Nov 2004
Author: John O'shaughnessy
Sku: 3365829
Catalogue No: 9780415322249
Category: Business Leadership & Management
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