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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
Ideal for readers interested in business leadership & management.
Title: The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Format: Paperback Book
Release Date: 17 Jan 2019
Author: John O'shaughnessy
Sku: 3365827
Catalogue No: 9781138986411
Category: Business Leadership & Management
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