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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

John O'shaughnessy
Hardback Book  |  Business Leadership & Management  |  08 Nov 2007
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers/Product Detail/Business Leadership & Management
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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

Title: The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Format: Hardback Book

Release Date: 08 Nov 2007

Author: John O'shaughnessy

Sku: 3365826

Catalogue No: 9780415773232

Category: Business Leadership & Management

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