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Interpretation in Social Life, Social Science, and Marketing

John O'shaughnessy
Hardback Book  |  Business Leadership & Management  |  06 Apr 2009
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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Title: Interpretation in Social Life, Social Science, and Marketing

Format: Hardback Book

Release Date: 06 Apr 2009

Author: John O'shaughnessy

Sku: 3365823

Catalogue No: 9780415777582

Category: Business Leadership & Management

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