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First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
Ideal for readers interested in business leadership & management.
Title: Competitive Marketing (RLE Marketing)
Format: Paperback Book
Release Date: 26 Nov 2015
Author: John O'shaughnessy
Sku: 3365822
Catalogue No: 9781138971387
Category: Business Leadership & Management
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