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Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
Ideal for readers interested in business leadership & management.
Title: Contemporary Perspectives on Corporate Marketing
Format: Paperback Book
Release Date: 04 Aug 2016
Author: John M.T. Balmer
Sku: 3365805
Catalogue No: 9781138206069
Category: Business Leadership & Management
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