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Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.
Ideal for readers interested in business leadership & management.
Title: Contemporary Perspectives on Corporate Marketing
Format: Hardback Book
Release Date: 31 Jul 2013
Author: John M.T. Balmer
Sku: 3365804
Catalogue No: 9780415662093
Category: Business Leadership & Management
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