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Principles of Retailing

John Fernie
Hardback Book  |  Business Leadership & Management  |  05 May 2015
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Principles of Retailing/Product Detail/Business Leadership & Management
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To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

Title: Principles of Retailing

Format: Hardback Book

Release Date: 05 May 2015

Author: John Fernie

Sku: 3365734

Catalogue No: 9781138791947

Category: Business Leadership & Management


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