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To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
Ideal for readers interested in business leadership & management.
Title: Principles of Retailing
Format: Hardback Book
Release Date: 05 May 2015
Author: John Fernie
Sku: 3365734
Catalogue No: 9781138791947
Category: Business Leadership & Management
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