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Revealing the Corporation

John Balmer
Paperback Book  |  Business Leadership & Management  |  13 Mar 2004
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Revealing the Corporation/Product Detail/Business Leadership & Management
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As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.

Title: Revealing the Corporation

Format: Paperback Book

Release Date: 13 Mar 2004

Author: John Balmer

Sku: 3365646

Catalogue No: 9780415284219

Category: Business Leadership & Management

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