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Public Relations Ethics and Professionalism

Johanna Fawkes
Hardback Book  |  Business Leadership & Management  |  22 Jun 2014
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Public Relations Ethics and Professionalism/Product Detail/Business Leadership & Management
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Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens, this book proposes that deep dialogue within the field is a prerequisite for the development of the kind of robust ethics that will genuinely contribute to society.

Title: Public Relations Ethics and Professionalism

Format: Hardback Book

Release Date: 22 Jun 2014

Author: Johanna Fawkes

Sku: 3365626

Catalogue No: 9780415630382

Category: Business Leadership & Management

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