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Nation Branding in Europe

Joao Freire
Hardback Book  |  Business Leadership & Management  |  02 Aug 2021
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Nation Branding in Europe/Product Detail/Business Leadership & Management
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This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

Title: Nation Branding in Europe

Format: Hardback Book

Release Date: 02 Aug 2021

Author: Joao Freire

Sku: 3365600

Catalogue No: 9780367540135

Category: Business Leadership & Management

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