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This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
Ideal for readers interested in business leadership & management.
Title: Nation Branding in Europe
Format: Hardback Book
Release Date: 02 Aug 2021
Author: Joao Freire
Sku: 3365600
Catalogue No: 9780367540135
Category: Business Leadership & Management
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