Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy. This is more than simply a practical 'how to' guide book. It explores new theory and includes primary research to contribute to emerging debates between traditional and alternative models of business organisation and suggests what the broader field of business and management studies can learn from the informal organisational forms and working practices of creative industries networks.