This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks to illuminate CSR’s complexities and contradictions, and the moral obligations which accompany it. This will be of interest to scholars, researchers and educators in the fields of PR and communication, business ethics and the gaming industry.