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Integrated Marketing Communication

Jerome M. Juska
Hardback Book  |  Business Leadership & Management  |  30 Nov 2021
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Integrated Marketing Communication/Product Detail/Business Leadership & Management
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This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

Title: Integrated Marketing Communication

Format: Hardback Book

Release Date: 30 Nov 2021

Author: Jerome M. Juska

Sku: 3365471

Catalogue No: 9780367443368

Category: Business Leadership & Management

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