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The Handbook of Marketing Strategy for Life Science Companies

Jean-Francois Denault
Paperback Book  |  Business Leadership & Management  |  01 Jun 2018
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The Handbook of Marketing Strategy for Life Science Companies/Product Detail/Business Leadership & Management
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The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

Title: The Handbook of Marketing Strategy for Life Science Companies

Format: Paperback Book

Release Date: 01 Jun 2018

Author: Jean-Francois Denault

Sku: 3365367

Catalogue No: 9780815376880

Category: Business Leadership & Management

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