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Brands and Consumers

Jaywant Singh
Paperback Book  |  Business Leadership & Management  |  26 Aug 2024
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Brands and Consumers/Product Detail/Business Leadership & Management
$42.39  was $52.99

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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

Title: Brands and Consumers

Format: Paperback Book

Release Date: 26 Aug 2024

Author: Jaywant Singh

Sku: 3365342

Catalogue No: 9781032443300

Category: Business Leadership & Management

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