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Branding in Governance and Public Management

Jasper Eshuis
Paperback Book  |  Business Leadership & Management  |  13 Nov 2012
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Branding in Governance and Public Management/Product Detail/Business Leadership & Management
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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

Title: Branding in Governance and Public Management

Format: Paperback Book

Release Date: 13 Nov 2012

Author: Jasper Eshuis

Sku: 3365332

Catalogue No: 9780415817912

Category: Business Leadership & Management

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