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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
Ideal for readers interested in business leadership & management.
Title: Branding in Governance and Public Management
Format: Paperback Book
Release Date: 13 Nov 2012
Author: Jasper Eshuis
Sku: 3365332
Catalogue No: 9780415817912
Category: Business Leadership & Management
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