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Branding in Governance and Public Management

Jasper Eshuis
Hardback Book  |  Business Leadership & Management  |  22 Dec 2011
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Branding in Governance and Public Management/Product Detail/Business Leadership & Management
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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

Title: Branding in Governance and Public Management

Format: Hardback Book

Release Date: 22 Dec 2011

Author: Jasper Eshuis

Sku: 3365331

Catalogue No: 9780415885171

Category: Business Leadership & Management

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