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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
Ideal for readers interested in business leadership & management.
Title: Branding in Governance and Public Management
Format: Hardback Book
Release Date: 22 Dec 2011
Author: Jasper Eshuis
Sku: 3365331
Catalogue No: 9780415885171
Category: Business Leadership & Management
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