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Brand Planning for the Pharmaceutical Industry

Janice Maclennan
Paperback Book  |  Business Leadership & Management  |  23 Sep 2016
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Brand Planning for the Pharmaceutical Industry/Product Detail/Business Leadership & Management
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Brand Planning for the Pharmaceutical Industry is a step-by-step guide, with examples from the pharmaceutical industry directly applicable to your own brand planning. It begins by exploring the definition of branding and why it is of importance, particularly to the pharmaceutical sector. It shows how branding can be successfully integrated into the early stages of the commercialization process for new products, both in theory and in practice.

Title: Brand Planning for the Pharmaceutical Industry

Format: Paperback Book

Release Date: 23 Sep 2016

Author: Janice Maclennan

Sku: 3365291

Catalogue No: 9781138247826

Category: Business Leadership & Management

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