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Brand Planning for the Pharmaceutical Industry is a step-by-step guide, with examples from the pharmaceutical industry directly applicable to your own brand planning. It begins by exploring the definition of branding and why it is of importance, particularly to the pharmaceutical sector. It shows how branding can be successfully integrated into the early stages of the commercialization process for new products, both in theory and in practice.
Ideal for readers interested in business leadership & management.
Title: Brand Planning for the Pharmaceutical Industry
Format: Paperback Book
Release Date: 23 Sep 2016
Author: Janice Maclennan
Sku: 3365291
Catalogue No: 9781138247826
Category: Business Leadership & Management
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