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Information Asymmetry in Online Advertising

Jan W. Wiktor
Paperback Book  |  Business Leadership & Management  |  31 May 2023
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Information Asymmetry in Online Advertising/Product Detail/Business Leadership & Management
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This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

Title: Information Asymmetry in Online Advertising

Format: Paperback Book

Release Date: 31 May 2023

Author: Jan W. Wiktor

Sku: 3365252

Catalogue No: 9780367680824

Category: Business Leadership & Management


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