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This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
Ideal for readers interested in business leadership & management.
Title: Information Asymmetry in Online Advertising
Format: Hardback Book
Release Date: 30 Sep 2021
Author: Jan W. Wiktor
Sku: 3365251
Catalogue No: 9780367652128
Category: Business Leadership & Management
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