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Systems Theory and Agile Brand Management

Jan Lies
Hardback Book  |  Business Leadership & Management  |  21 Jun 2024
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Systems Theory and Agile Brand Management/Product Detail/Business Leadership & Management
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This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

Title: Systems Theory and Agile Brand Management

Format: Hardback Book

Release Date: 21 Jun 2024

Author: Jan Lies

Sku: 3365237

Catalogue No: 9781032792163

Category: Business Leadership & Management

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