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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Ideal for readers interested in business leadership & management.
Title: Does Marketing Need Reform?
Format: Paperback Book
Release Date: 01 Jan 2006
Author: Jagdish N Sheth
Sku: 3365126
Catalogue No: 9780765616999
Category: Business Leadership & Management
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