Whether this reader is a newly promoted middle manager or executive, a marketing manager of a small company, an entrepreneur, or small business owner, they need to know how to measure results in dollars and cents. Accounting and Finance for the Nonfinancial Executive prepares them for managerial responsibilities. They will be able to prepare, appraise, evaluate, and approve plans to accomplish departmental objectives and back up their recommendations with carefully prepared financial support. Whether based on marketing, production, or personnel, by learning how to think in terms of finance and accounting readers can intelligently express their ideas.