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The New Rules of Green Marketing

Jacquelyn Ottman
Paperback Book  |  Business Leadership & Management  |  01 Nov 2010
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The New Rules of Green Marketing/Product Detail/Business Leadership & Management
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This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Title: The New Rules of Green Marketing

Format: Paperback Book

Release Date: 01 Nov 2010

Author: Jacquelyn Ottman

Sku: 3365107

Catalogue No: 9781906093440

Category: Business Leadership & Management

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