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Brand Metrics

Jacek Kall
Paperback Book  |  Business Leadership & Management  |  09 Sep 2021
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Brand Metrics/Product Detail/Business Leadership & Management
$75.99  was $94.99

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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

Title: Brand Metrics

Format: Paperback Book

Release Date: 09 Sep 2021

Author: Jacek Kall

Sku: 3365083

Catalogue No: 9780367765040

Category: Business Leadership & Management


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