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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Ideal for readers interested in business leadership & management.
Title: Marketing and Marketing Assessment (RLE Marketing)
Format: Paperback Book
Release Date: 26 Nov 2015
Author: J. L. Sewell
Sku: 3365067
Catalogue No: 9781138980433
Category: Business Leadership & Management
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