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Masters of Advertising Copy (RLE Marketing)

J. George Frederick
Hardback Book  |  Business Leadership & Management  |  22 Aug 2014
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Masters of Advertising Copy (RLE Marketing)/Product Detail/Business Leadership & Management
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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Title: Masters of Advertising Copy (RLE Marketing)

Format: Hardback Book

Release Date: 22 Aug 2014

Author: J. George Frederick

Sku: 3365065

Catalogue No: 9781138791145

Category: Business Leadership & Management


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