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Advertising as a Creative Industry

Izabela Derda
Paperback Book  |  Business Leadership & Management  |  30 Jan 2025
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Advertising as a Creative Industry/Product Detail/Business Leadership & Management
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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Title: Advertising as a Creative Industry

Format: Paperback Book

Release Date: 30 Jan 2025

Author: Izabela Derda

Sku: 3365049

Catalogue No: 9781032203041

Category: Business Leadership & Management

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