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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Ideal for readers interested in business leadership & management.
Title: Advertising as a Creative Industry
Format: Hardback Book
Release Date: 25 Jul 2023
Author: Izabela Derda
Sku: 3365048
Catalogue No: 9781032203010
Category: Business Leadership & Management
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