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Advertising as a Creative Industry

Izabela Derda
Hardback Book  |  Business Leadership & Management  |  25 Jul 2023
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Advertising as a Creative Industry/Product Detail/Business Leadership & Management
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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Title: Advertising as a Creative Industry

Format: Hardback Book

Release Date: 25 Jul 2023

Author: Izabela Derda

Sku: 3365048

Catalogue No: 9781032203010

Category: Business Leadership & Management

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