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Customer Loyalty and Supply Chain Management

Ivan Russo
Paperback Book  |  Business Leadership & Management  |  12 Dec 2019
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Customer Loyalty and Supply Chain Management/Product Detail/Business Leadership & Management
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Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

Title: Customer Loyalty and Supply Chain Management

Format: Paperback Book

Release Date: 12 Dec 2019

Author: Ivan Russo

Sku: 3365032

Catalogue No: 9780367888947

Category: Business Leadership & Management

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