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The Pricing and Revenue Management of Services

Irene C.L. Ng
Hardback Book  |  Business Leadership & Management  |  26 Jul 2007
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The Pricing and Revenue Management of Services/Product Detail/Business Leadership & Management
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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.  

Title: The Pricing and Revenue Management of Services

Format: Hardback Book

Release Date: 26 Jul 2007

Author: Irene C.L. Ng

Sku: 3365014

Catalogue No: 9780415350778

Category: Business Leadership & Management

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