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Strategy for Sustainable Competitive Advantage

Ian Chaston
Hardback Book  |  Business Leadership & Management  |  27 Feb 2012
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Strategy for Sustainable Competitive Advantage/Product Detail/Business Leadership & Management
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The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

Title: Strategy for Sustainable Competitive Advantage

Format: Hardback Book

Release Date: 27 Feb 2012

Author: Ian Chaston

Sku: 3364924

Catalogue No: 9780415522748

Category: Business Leadership & Management

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