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Boomer Marketing

Ian Chaston
Hardback Book  |  Business Leadership & Management  |  04 Jun 2009
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Boomer Marketing/Product Detail/Business Leadership & Management
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Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.

Title: Boomer Marketing

Format: Hardback Book

Release Date: 04 Jun 2009

Author: Ian Chaston

Sku: 3364922

Catalogue No: 9780415489621

Category: Business Leadership & Management

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