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Consumer Packaging Strategy

Huda Khan
Paperback Book  |  Business Leadership & Management  |  08 Oct 2024
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Consumer Packaging Strategy/Product Detail/Business Leadership & Management
$67.19  was $83.99

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Title: Consumer Packaging Strategy

Format: Paperback Book

Release Date: 08 Oct 2024

Author: Huda Khan

Sku: 3364876

Catalogue No: 9781032324036

Category: Business Leadership & Management

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