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Consumer Packaging Strategy

Huda Khan
Hardback Book  |  Business Leadership & Management  |  18 Aug 2022
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Consumer Packaging Strategy/Product Detail/Business Leadership & Management
$227.19  was $283.99

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Title: Consumer Packaging Strategy

Format: Hardback Book

Release Date: 18 Aug 2022

Author: Huda Khan

Sku: 3364875

Catalogue No: 9780367430368

Category: Business Leadership & Management

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