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Corporate Social Responsibility and Marketing Ethics

Honorata Howaniec
Paperback Book  |  Business Leadership & Management  |  26 Aug 2024
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Corporate Social Responsibility and Marketing Ethics/Product Detail/Business Leadership & Management
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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

Title: Corporate Social Responsibility and Marketing Ethics

Format: Paperback Book

Release Date: 26 Aug 2024

Author: Honorata Howaniec

Sku: 3364858

Catalogue No: 9781032329239

Category: Business Leadership & Management

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