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Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firmconduct in these markets.
Ideal for readers interested in business leadership & management.
Title: Competing in Emerging Markets
Format: Paperback Book
Release Date: 19 Oct 2007
Author: Hemant Merchant
Sku: 3364771
Catalogue No: 9780415399500
Category: Business Leadership & Management
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